How did you get into the event industry in general?Ĭorrin Arasa Yeah. I’m interested to know about your first jobs in events. In this episode, I’m talking with Corrin Arasa, CEO of Patina Rentals, all about building a rental business that lasts.Ĭorrin Arasa My name is Corrin Arasa, and I am the founder and CEO of Patina Rentals in New York.Īllison Howell Yeah, well, take us back to your early career. Because the world needs more of the beautiful events and environments you create. The show is brought to you by RW Elephant Mighty Inventory Management Software, designed to help you conquer the chaos in your event rental business and reclaim your creativity. I’m Allison Howell, and you’re listening to Season Two of the Trunk Show, where we hear about the rental adventures of leading event rental professionals straight from the source.
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RW Elephant: Mighty inventory management software designed to help you conquer chaos and reclaim your creativity!Īllison Howell Hello again. The RW Elephant mailing list features more event industry resources and happenings-including announcements about new Trunk Show episodes! Thank you to our sponsor: And so we kind of gave them a cocktail and blasted the music, and sent them around the warehouse, and then told them to come back and create this design in an hour.” – Corrin Arasa Resources: “They needed content, and we needed content. “I was pricing for me and now we’re pricing to help the client understand their budgets a little better.” – Corrin Arasa It’s really about building bigger so that we can all be better and learn and experience these things and improve the company overall.” – Corrin Arasa Maybe if it doesn’t go off exactly well, we’ll lose a client but it’s not about that. And there are so many smart and talented people out there who can bring so much to the table. They might come up with a new way to do it. They might not have done it exactly the same way that I do it– they might do it better. Because they’re going to come with new ideas. “It was really intentional letting go to grow and realizing my skill set and my time is going to be far, far better spent on mentoring other people and working on the business rather than doing it myself. “While we eventually got to where I wanted to be, and we’re still going, there were so many starts and stops along the way.” – Corrin Arasa “I built a business plan and a business model and a mantra and values… and everything that was really based on scaling and having work-life balance and bringing other people in.” – Corrin Arasa “It is a very lonely thing being an entrepreneur sometimes, and so it’s nice to have a community of people to bounce your ideas around with.” – Corrin Arasa Although there are so many interesting things that you can do experientially and activation-wise, the wedding market was ready to adopt what we were doing and was really excited about it.” – Corrin Arasa “What I realized was that those were going to be the early adopters… corporate.
“Everything that we have today is built up on those relationships we made early on.” – Corrin Arasa “I had this house filled with cool vintage things, and I said – ‘Oh, I can rent! I can use those chairs!’” – Corrin Arasa Getting creative with business marketing.Selecting and organizing a warehouse in the Big Apple.
Pricing your work in a way that builds self-respect and client acclaim.
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